Celeste

Celeste is a premium Japanese-origin spring water brand created for Bangladesh’s discerning and premium consumer audience. The brand was positioned around a refined, sophisticated identity that reflects the purity and premium character of its product.

Verse Imagine developed the brand’s complete visual identity, establishing the foundation for how Celeste presents itself across different touchpoints. Our work also included the bottle design, creating a distinctive and premium product presence, along with launch key visuals and event branding to support the brand’s market introduction.

From brand identity to physical packaging and launch communication, we helped shape Celeste’s visual language and create a consistent premium experience for its entry into the Bangladesh market.